Enhancing the order-to-delivery process with real-time performance measurement based on digital visualization

This study examined the order-to-delivery (OTD) process that employ real-time performance measurement based on digital visualization (DV). It was performed as a longitudinal case using design science approach. The company delivers customized technology solutions to its customers, with specific focus OTD of maintenance services. DV, it found, is powerful tool capable enhancing process. Determining focal points DV-based focuses facilitates implementation implications Further, these are result an appropriate interplay between and DV. addresses voice workers avoid possible bias concerning views management or limited visibility certain areas company. among first examine uses novel technologies enhance decision-making.